The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has launched “The World’s Biggest Giveaway” campaign, featuring 52 free holidays—one for each week of 2025. This year-long series of giveaways on Visit Maldives’ social media platforms is designed to engage potential travellers worldwide. It was unveiled alongside the World Travel Mart (WTM) in London on November 5, 2024.
Through monthly social media contests, four winners will have the opportunity to win exciting raffle prizes each month, one for each week. Each of the 52 contests will spotlight a unique aspect of the Maldives, ranging from pristine beaches and crystal-clear waters to vibrant culture and diverse marine life. The campaign highlights various segments such as romance, luxury, family, diving, and other appealing experiences that the Maldives offers.
“This is the perfect opportunity to discover the Maldives and promote the Sunny Side of Life as a year-round destination. Anyone from anywhere in the world can participate in this giveaway for the chance to win a dream vacation in the Maldives,” stated CEO and MD of MMPRC, Ibrahim Shiuree.
The primary objectives of the World’s Biggest Giveaway campaign are to increase global awareness of the Maldives as a premier travel destination by attracting a community of travel enthusiasts through active social media engagement. It also aims to provide potential visitors with valuable insights into the Maldives’ diverse tourism offerings. Individuals worldwide are encouraged to join the giveaway for a chance to explore the Maldives’ unique attractions, learn about its various experiences, and support its reputation as a year-round destination.
Visit Maldives is committed to promoting the Maldives as a top tourist destination not only through social media campaigns but also via global platforms, such as trade fairs, online webinars, and roadshows. The 2025 marketing calendar focuses on key events that emphasise sustainability and emerging tourism segments, including film tourism and wellness tourism.